Thursday, September 12, 2013

Özil outsells Bale... in England


If Gareth Bale's move to Real Madrid has shaken the Spanish league to its very foundations, then Mesut Özil's move in the opposite direction, to Arsenal, has had a similar effect, shaking up the Premier League both on and off the pitch.

According to online shop UKSoccershop, in terms of sales, for every shirt it sells with Gareth Bale's name on it, it sells five with the German’s.

This is an interesting fact given that Florentino Pérez has always been in favour of signing high-profile players like Cristiano Ronaldo, Kaká, Zidane and David Beckham.
Gareth Bale's move to Real Madrid has simply not generated as much expectation in terms of merchandising, at least in England.

"I wouldn't say that there isn't any interest in Bale shirts. Our data shows that he isn't attracting as much attention as Neymar when he signed for Barcelona this summer," the website's general manager told the Daily Mail, using the analogy of two more similar events, given that both players have moved to La Liga.

Logically, the higher demand for Özil shirts has an explanation; that the German has just touched down in the Premier League, whilst Bale has just left.

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